I own two Nooka watches — one is clear with a black face; the other is bright orange. Both versions attract equal attention whenever I wear them and serve as a conversation starters. “What kinda watch is that?” “How do you tell time?” “I’m not sure what that is but it’s totally fucking cool…” are just a few of the comments I’ve received from total strangers. Net, net, I’m a big fan of Nooka. But here’s the rub. Up until now, there wasn’t a way to swap out the straps when they get dirty and I’m not sure why, maybe it’s the polyurethane but they do get dirty.

Enter the Zub 40 which has an inter-changeable strap system for unlimited customization. The clasp also features a buckle/closure where the excess strap tucks under minimizing the form profile for added comfort.

In closing, I have two words for you: The Shizlet!