I love the simplicity of this explanation of social media. I encourage you to spend 5 minutes with this entertaining speech by Alexis Ohanian, the co-founder of Reddit, a social-voting news website, and learn about the real-life fable of one humpback whale’s rise to Web stardom.

The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.