I’ve been Tweeting about canceling my NYT subscription in favor of the paper’s free iPhone application for several weeks.

On Friday, I made it official and canceled my favorite newspaper. I will no longer receive The New York Times during the week — only on Sunday’s. It’s not that I’ve lost my love for the brand. This is still the one and only newspaper I look forward to reading in the morning; however, my consumption habits have changed over time. 

Now on my way to work, I read the paper while surfing the Web, checking my personal and work e-mail accounts, and of course Tweeting. With the exception of occasional service disruptions and longer than usual load times, I actually love reading my morning paper on my iPhone. The UI is great and the app really suits the way I read now — in mico-bites.

Anyway, just as I canceled my subscription I discovered this wonderful, crisp and important speech by Jacek Utko, a little-known newspaper designer whose redesigns not only win awards, but increase circulation by up to 100%.

Can good design save the newspaper? It just might online.

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