I want to know?

Twitter, Facebook, Ning, and a handful of other social sites offer me glimpses into ‘friends’ and ‘followers’ lives, but I’d like to hear and know more about you.

Assuming everyone has a story to tell, this is your chance to tell it. What do you believe in? How do you view the world? It can be one word, three sentences or a lengthier manifesto. You decide. Just write something and share it.

My firm, SS+K, worked with the Lance Armstrong Foundation to collaboratively craft what I consider to be one of the most powerful manifestos around. It instantly crystalizes the foundations’ belief system and tells you what they stand for. Use it as a point of reference and create your own. 

I look forward to seeing what comes back.



We believe in life.
Your life.
We believe in living every minute of it with every ounce of your being.
And that you must not let cancer take control of it.
We believe in energy: channeled and fierce.
We believe in focus: getting smart and living strong.
Unity is strength. Knowledge is power. Attitude is everything.
This is the Lance Armstrong Foundation.

We kick in the moment you’re diagnosed.
We help you accept the tears. Acknowledge the rage.
We believe in your right to live without pain.
We believe in information. Not pity.
And in straight, open talk about cancer.
With husbands, wives and partners. With kids, friends and neighbors. And the people you live with, work with, cry and laugh with.
This is no time to pull punches.
You’re in the fight of your life.

We’re about the hard stuff.
Like finding the nerve to ask for a second opinion.
And a third, or a fourth, if that’s what it takes.
We’re about getting smart about clinical trials.
And if it comes to it, being in control of how your life ends.
It’s your life. You will have it your way.

We’re about the practical stuff.
Planning for surviving. Banking your sperm. Preserving your fertility. Organizing your finances. Dealing with hospitals, specialists, insurance companies and employers.
It’s knowing your rights.
It’s your life.
Take no prisoners.

We’re about the fight.
We’re your champion on Capitol Hill. Your advocate with the healthcare system. Your sponsor in the research labs.
And we know the fight never ends.
Cancer may leave your body, but it never leaves your life.
This is the Lance Armstrong Foundation.
Founded and inspired by one of the toughest cancer survivors on the planet.