Yoga and Advertising: Both Threatened By Speed

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In the frenetic world of US advertising, the pace is always accelerating. Even traditional respites from the rat race such as the yoga studio are succumbing to the pressure to do more, faster. In both realms, the tradition and art form are slowly being eroded.

That’s why I’ve taken a renewed interest in Iyengar yoga. The trademark of Iyengar yoga is the intense focus on the subtleties of each posture. It’s about patience, form and understanding that sometimes slow, steady, quality movements and postures produce the best results.

Sadly, there’s a trend across America towards fast-paced yoga classes filled withchaturangas (push-ups), vertical postures and jerky movements. The tradition and art form are being eroded. It’s an apt metaphor for what’s happening in American advertising these days. Last year’s obsessive drive towards “real-time” media, coupled with an almost insatiable appetite among agencies and marketers to one-up themselves, has begun to devalue the time and money it takes to create enduring, intelligent campaigns and ideas.

Read more here.

Adweek: A Creative Agency That Applies Political Tactics to Brands

A Creative Agency That Applies Political Tactics to Brands Former political election consultants

Who: Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and president Bradley Kay
What: Marketing and communications agency
Where:  New York offices
SS+K’s founders first made a name for themselves as political consultants in the ‘80s, working on campaigns like Walter Mondale’s presidential bid. They’ve since applied political tactics to marketing brands such as Kraft’s MiO, Allstate and Pfizer, while keeping a hand in politics, via youth vote campaigns for Barack Obama in 2008 and 2012. SS+K‘s president, Bradley Kay, and chief creative officer, Bobby Hershfield, are ad veterans of Draftfcb and Mother, respectively. There’s also a touch of Hollywood in the 20-year-old firm, as talent giant Creative Artists Agency holds a minority stake.

Speaking Through Pictures #112

Speaking Through Pictures #111

Fluro Vases


How about adding some shockingly bright neon colour to a vase made of the iconic Limoges porcelain and shaped in the classic tapered vase form? That is what French company La Tête Au Cube has done in accordance with their mission to be “slightly offbeat and completely off the wall.”

The clay comes from the Limoges area where the famous hard-paste porcelain has been manufactured since 1771. The “fluo vases” are also made in Limoges, hand-crafted and therefore each slightly different. Currently available in green, orange, yellow and graphite.

Jérôme Fischbach and Thierry Galloni d’Istria who established La Tête Au Cube in 2005 promise a neon pink fluo porcelain plate early in 2011. You can buy these beauties on their site and in selected stores in France.

Link Love Goes To: The Cool Hunter

Speaking Through Pictures #110

The Disciplined Pursuit of Less

The Disciplined Pursuit of Less

I haven’t posted to my blog in quite a while but this article from HBR Blog Network really resonated with me. Through the years, I’ve accumulated a bunch of proverbs, quotes and sayings (along with a ton of useless information now rambling through my brain) that I enjoy spouting off from time to time — “Don’t Let Perfect Be The Enemy of Very Good…”, ‘Don’t Major in Minor Things…” and now “The Clarity Paradox”. The Clarity Paradox can be summed up in four predictable phases:

Phase 1: When we really have clarity of purpose, it leads to success.
Phase 2: When we have success, it leads to more options and opportunities.
Phase 3: When we have increased options and opportunities, it leads to diffused efforts.
Phase 4: Diffused efforts undermine the very clarity that led to our success in the first place.

Curiously, and overstating the point in order to make it, success is a catalyst for failure.

I encourage you to read this brief but important post, but if you’re in a hurry, the author recommends the following suggestions to avoid the clarity paradox and continue your upward momentum:

First, use more extreme criteria.

Second, ask “What is essential?” and eliminate the rest.

Third, beware of the endowment effect. Also known as the divestiture aversion, the endowment effect refers to our tendency to value an item more once we own it.

The Art of Glassing Blowing

I’ve always been fascinated by the art of glass blowing. It feels spiritual, like surfing or yoga, and peaceful in the same way. Like waves or your own body, you need to work with glass not against it to see results take shape. Only thing this video is missing is a soundtrack the perfectly matches the art form of glass blowing. Anyway, enjoy.

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