The Blah Girls Bring You Stewart’s Hot Minute

One of my biggest gripes with ‘polished’ original content (content that’s expensive to produce) is that it doesn’t get updated often enough. As a result, it fails to attract a significant following and marketers are left wondering why their brilliant concepts never took off. I wrote about this issue back in October under the post, [...]

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Original Content = Expensive

As many of my readers know, I’m a big fan of original content. Truth is, I can’t get enough of it. I’m constantly looking for new and innovative ways in which brands and content creators capture our attention. Caterer.com’s, Little Gordon, Ashton Kutcher’s, Blah Girls, Will Ferrell’s, Funnyordie.com, Seth MacFarlane’s, sethcomedy.com, and Sarah Silverman’s, The Great Schlep are but a few [...]

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The Evolution of Branded Entertainment Online

Branded entertainment is evolving on the Web and it’s getting better and better by the minute. Since micro-blogging is all the rage, I’ll keep it short and let the work speak for itself. 
Caterer.com: Latest Installment in the “Little Gordon” Series of Videos
The third in a series of satirical viral videos developed to promote caterer.com - mocks the celebrity chef, Gordon [...]

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