About

Brad is a transmedia leader with over 17 years of experience in integrated marketing and communications.

He is currently The President of SS+K – a creative, integrated marketing and communications firm with over fifty people in New York and LA. SS+K is partially owned by Creative Artist Agency (CAA). The firm has recently gained notoriety for its work on the Obama Campaign as its youth marketing agency.

Prior to this, Brad was the EVP/Executive Director of Draftcb’s Digital practice and a member of the New York Leadership Team. Brad managed a team of over 100 specialists in Business Strategy, Project Management, User Experience Architecture, and Technology.

Before this, Brad served as the GM and Co-founder of Merkley ID, the Interactive and Design unit of Merkley + Partners. Brad also served as Director of Business Development at The Attik, a global digital, design and motion graphics firm working on brands including HBO, MTV and Nike.

Prior to The Attik, he was a Strategic Planner for SS&K, a strategic communications firm and held numerous account management positions at Ogilvy, Cliff Freeman & Partners and Saatchi & Saatchi.

Brad recently spoke about the power of ’social forces’ on a panel of independent agencies at Cannes 2009 Festival and was featured in the May/June 2009 edition of Departures Magazine as one of the advertising industry’s new mod men. He also led a panel at this Spring’s IAB conference called “Choreographed Spontaneity” which illustrated the need for experimentation and a hands-on approach to social media. Brad has been a guest columnist for Adweek, MediaPost and The Hub.

*The views expressed on this site are exclusively Brad Kay’s and are in no way representative of SS+K and its staff.